The USC School of Architecture will continue its exploration of XED (executive education) this summer by offering over 30 one- and two-day courses from May 19th through August 5th, 2011. Courses are targeted toward the continuing education needs of a broad range of practicing professionals in the design and building industries – however all disciplines are welcome. The emphasis will be on new trends, techniques, innovations and emerging knowledge/practice areas.

KAA's own Grant Kirkpatrick along with fellow course-coordinators Gerard Furbershaw (LUNAR) and Mark Rios (Rios Clementi Hale Studios) will be teaching the following two-day course:

Design Creates Value:
Leveraging, Diversifying and Monetizing Design Through Alternative Design Practice Models

Date: Thursday, June 2nd and Friday, June 3rd 2011
Time: 9am-5pm

CES/AIA LU 14 units

Design is the currency of the future. A business, community, institution or government without a design agenda will soon find itself well behind the social and cultural curve in this “Age of Aesthetics.” Design is quickly becoming the only distinguishable differentiator in a saturated, media-driven world. As such, design creates value. The demand for design now permeates virtually every essential component of a healthy, forward-thinking society, and architects who diversify their practices can establish new competitive advantages. This program brings together recognized experts who have expanded their practices beyond traditional architecture and design services into product design, integrated design experiences, and branding and identity. Through their shared experiences and industry insights, you will gain knowledge of proven approaches to maximizing design opportunities and monetizing design, alternate fee structures, angel investing in the design industry, royalties and licensing, and multidisciplinary design practice. A second day will focus on applications and feature a breakout session that will put your new skills to work in an inspirational team environment – the perfect storm for design entrepreneurs. Learn more.

Register for XED 2011 Online

About Us

Our design philosophy is predicated on deep, meaningful connections between the house and the land. Southern California is blessed with a nurturing environment that provides extraordinary opportunities for true indoor-outdoor living. The homes we design fulfill that promise with beauty and joy.


Our Thinking

The Mediterranean in Southern California

Architecture inspired by great traditions of the Mediterranean region has a long, rich history in California. The fruits of this long lineage flavor the character of our cities and dot the surrounding hillsides. At KAA Design, we have often found the Mediterranean architectures to be a perfect fit for our clients wishing to build here.

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